The 12th Heya Arabian Fashion Exhibition Celebrates Opening Day featuring Traditional Design and National Pride
Held under the patronage of Her Excellency Sheikha Al Mayassa bint Hamad Al Thani, Heya showcases the largest display of local designers to date. Overall, more than 150 abaya and modest fashion brands from over 15 countries are represented, including; Qatar, Kuwait, Oman, India, Turkey, Lebanon, Indonesia, Morocco, Spain, Germany, Italy, Sri Lanka, the UK, France, Mexico and Hong Kong for the first time.
Day 2 offers fashion show by Mexican designer and forums for aspiring female entrepreneurs
The 12th Heya Arabian Fashion Exhibition officially opened yesterday showcasing a series of fashion shows of the latest in Arabian and modest fashion and presented bespoke abaya designs, developed by 15 Qatari designers. It offered shoppers and visitors an assortment of unique collections, from high-street apparel, couture and luxury, to the latest modest fashion evening gowns, leather accessories, and for the first-time ever, perfumery and make-up. The ladies-only event is open to women and girls over 13 years old, taking place at the Doha Exhibition and Convention Center (DECC), until Tuesday (7 November).
Today, Heya will be presenting Mexican designer Cristina Pineda, as well as QLabel, Sarah Al Saleh, and Harayer7. Guests can also participate in forums on ‘How Women Work: Lead a Successful and Confident Lifestyle’, ‘Fashion Buyer’s Secrets Revealed’ with Harvey Nichols, and ‘The Mainstream of Fashion: Does Modest Fashion Stand a Chance?’ by Farida Khelfa, the French-Algerian model, actress and filmmaker. In addition, workshops designed to support aspiring entrepreneurs are scheduled for Saturday evening, including; ‘Learn How QBIC’s Services Can Get You Ahead’, ‘Social Media and Fashion, A Powerful Combination: Learn How it Works,’ by the German Embassy, ‘Fashion Illustration, The Creative Process, The Mood & Design Board’ by VCUQ and a ‘Makeup Workshop with Sabrinecat’.