12th Heya Arabian Fashion Exhibition

The 12th Heya Arabian Fashion Exhibition Celebrates Opening Day featuring Traditional Design and National Pride

Held under the patronage of Her Excellency Sheikha Al Mayassa bint Hamad Al Thani, Heya showcases the largest display of local designers to date. Overall, more than 150 abaya and modest fashion brands from over 15 countries are represented, including; Qatar, Kuwait, Oman, India, Turkey, Lebanon, Indonesia, Morocco, Spain, Germany, Italy, Sri Lanka, the UK, France, Mexico and Hong Kong for the first time.

Day 2 offers fashion show by Mexican designer and forums for aspiring female entrepreneurs



The 12th Heya Arabian Fashion Exhibition officially opened yesterday showcasing a series of fashion shows of the latest in Arabian and modest fashion and presented bespoke abaya designs, developed by 15 Qatari designers.  It offered shoppers and visitors an assortment of unique collections, from high-street apparel, couture and luxury, to the latest modest fashion evening gowns, leather accessories, and for the first-time ever, perfumery and make-up. The ladies-only event is open to women and girls over 13 years old, taking place at the Doha Exhibition and Convention Center (DECC), until Tuesday (7 November).

Today, Heya will be presenting Mexican designer Cristina Pineda, as well as QLabel, Sarah Al Saleh, and Harayer7. Guests can also participate in forums on ‘How Women Work: Lead a Successful and Confident Lifestyle’, ‘Fashion Buyer’s Secrets Revealed’ with Harvey Nichols, and ‘The Mainstream of Fashion: Does Modest Fashion Stand a Chance?’ by Farida Khelfa, the French-Algerian model, actress and filmmaker.  In addition, workshops designed to support aspiring entrepreneurs are scheduled for Saturday evening, including; ‘Learn How QBIC’s Services Can Get You Ahead’, ‘Social Media and Fashion, A Powerful Combination: Learn How it Works,’ by the German Embassy, Fashion Illustration, The Creative Process, The Mood & Design Board’ by VCUQ  and a ‘Makeup Workshop with Sabrinecat’.






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Umm suhail

A South African currently living and working in Qatar always striving to contribute towards the “change” where emails will be short, love letters brave and every “thank you” note be hand written! As I move through life, I want to share my experiences - the interesting places I am so fortunate to visit, the amazing people I meet and the profound moments I am blessed with. When I am not working, you can find me watching Pretty Woman or Devdas for the 101th time, I watch obscene amounts of television without a trace of shame, surf the net, visit main stream or boutique hotels, restaurants and street food vendors, specialized coffee shops or the local karak drive through stores, High end stores to 5Riyal stores, Home Interior Stores or drive aimlessly looking for inspiration for my next post, the ultimate photo opportunity or simply write about what captures my imagination.

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