AlDukan – a Qatari brand, founded by three sisters that have been designing abayas since 2008. With a flare for modern global fashion trends, the trio experiment with patterns and textures, mixing traditional designs and embroidery, bright colours and sequences, creating unique abayas with the unmistakable hint of luxury and elegance combined.
These elegant abayas vary from simple designs to the more intricate ones, each abaya an expression of love for fashion and the rich culture, representing the women in the Gulf
2013 – AlDukan Abayas showcased at the InQ store in Harrods
2014 – Launch of the AlDukan Ramadan Kaftan collection Ramadan- a chapter filled with success.
Today we speak to one of the sisters – AlAnoud Almeghaisib
US: When did you know you wanted to be a fashion designer?
AlAnoud: We have always been passionate about fashion from a very young age and never had in mind to be a fashion designer until we were encouraged to pursue it
US: What’s it like being in the industry?
AlAnoud: it wasn’t competitive at the start as there weren’t many Qatari designers in the industry but now it’s very competitive and competition is always good
US: How would you describe your brand?
AlAnoud: the name literally means “The shop” in Arabic and indian . Having AlDukan as our brand, makes for existing and prospective clients very easy and comfortable to reach out to us. We remain true to our culture and this is very evident in our designs, hence the special place we hold in the abaya world. The aesthetic of Al Dukan’s designs keeps clients wanting more.
US: What is your definition of style?
AlAnoud: My personal style is boho chic
US: who is your target market?
AlAnoud: Women who chose elegance as their choice of style
US: What has influenced your sense of style over the years?
Al Anood: Nothing in particular, we design what we like and love what we create.
US: Do you see yourself exploring markets beyond Qatar
AlAnoud: yes, why not – we have previously showcased at Harrods and would love to explore and experience different markets
US: If you could have a Qatari Celebrity representing your brand, who would it be and why?
AlAnoud: We have dressed many celebrities in Qatar and in the GCC and we look forward to continue dressing many more in Qatar
US: Where do you produce and distribute your designs?
AlAnoud: Our products are designed and produced in Doha and distributed in the Gulf, clients can contact us through our instagram account :@aldukan
US: what is next for you?
AlAnoud: We are looking at expanding in different markets and different segments
For more information on AlDukan:
Contact : 33008376