The 12th edition of Heya Arabian Fashion Exhibition declared a success by all participants.
With a record of year-on-year increase, making it Qatar’s biggest platform for contemporary Arabian fashion creations, attracting more than 9000 visitors throughout it’s 5-day event.
The event displayed the latest collection of abayas, kaftans, jalabiyas, evening gowns, veils and other accessories, including for the first-time perfume and make-up.
Bringing together fashion enthusiasts, influencers, families and aspiring designers, this year saw the largest number of established and emerging Qatari designers – 65% of exhibitors hailing from Qatar.
Beyond the unique shopping experience, Heya’s packed schedule of 11 workshops, 8 forums and 21 show stopping fashion shows, drew huge crowds seeking knowledge, guidance and inspiration.
New partnerships with Virginia Commonwealth University in Qatar (VCUQ) and Qatar Incubation Center (QBIC), provided visitors with valuable expertise in everything related to the business of fashion, from marketing to finance and how to get the fashion business off the ground.
In addition, adding depth to this year’s programme were the collaborations with the Italian, Germany and Mexican Embassies to help nurture and develop local design talent.
Heya Arabian Fashion Exhibition was brought to visitors by Qatar Tourism Authority and delivered by partners Design Creationz.