GHADA AL BUAINAIN is a fine jewelry brand specially created by young Qatari designer Ghada Rashid Al Buainain who believes in the power of jewelry, and the transformative quality it has on any outfit. The brand aims to create a distinctive urban design drawn from ideas emanating from the region.
Ghada looks at jewelry from very different perspectives. Her perception of jewelry makes the brand unique. Combining her ideas with the shapes of unconventional material resulted in the brand’s first collection “Pipe In Gold”.
Ghada started designing jewelry in 2012. Within two years, she had designed her first collection, based on a mechanical character, made up of four main pieces. She then began refining her interest in jewelry by reading, taking online courses and persistent training and application. She then went on to add new pieces to her collection, some smaller pieces that can be substituted depending on the individual’s preferences, called “fittings”.
“My thoughts are inspired from the environment around me, I love transferring the feelings that I get when I see the beauty of everyday objects and transform them to touchable pieces” said Ghada. Aptly, her next collection was called Digital Garden.
US: When did you first realize you wanted to pursue a career as a jewelry designer?
GB: I was in my early 20s when I realized that I wanted to pursue a career as a jewelry designer. I loved making random stuff using my hands and from there began my love in making jewelry.
US:: Who have been your mentors in this industry and what is the best advice they have ever given you?
GB: My best mentor is my best friend. We used to talk about fashion and jewelry since we were teens. She is a fashion designer, she began really early and her experience with clients was really helpful.
US: : What is your favorite part about being a jewelry designer?
GB: That I am able to create pieces of jewelry that tell stories. Another thing is seeing my creation on my customers and seeing the happy to use it.
US: What materials do you work with and what do you find so appealing about using them?
GB: I prefer using solid gold in most of the pieces I designed. I find it appealing because of its shine and it really complements the “industrial” style of my jewelry.
US: What was your biggest fear when going out and starting your own line?
GB: I was afraid that people will not like my design creations.
US: Where do you go for inspiration when working on a new line?
GB: Some people travel for inspiration. I go to the hardware store for inspiration. I have not changed the store since I began designing, and every time, I visit it, I find something new.
US: : How do you want women to feel when wearing your jewelry?
GB: My jewelry is made with the contemporary women in mind. I want them to feel empowered, strong and confident.
US: What advice would you give to young people who look up to you and want to embark on a career in jewelry design?
GB: I want to tell them to trust and believe in themselves and not to be afraid to ask for advice when they need it.
US : How important is Doha Jewelry & Watches Exhibition (DJWE) for you?
GB: Participating in DJWE is important for my brand because of the exposure that it provides to individual designer. Another thing is being able to meet new customers in the right environment.
US: What have DJWE 2017 given you?
GB: I was able to present my collections to a huge number of new clients and, with the media coverage, my brand received a lot of attention. This helped to promote my jewelry brand for the rest of the year.
US: Do you think that these kind of initiatives give you support in your field?
GB: Yes, it provided a big push for my brand as stated above. The support we received during the last DJWE helped us to reach more organizations in Qatar and improve our brand for Qatar.
US: How did your participation at DJWE 2017 reflect on your work?
GB: I received a huge number of new clients. Some of them did not have the chance to get jewelry during DJWE but they got themselves some after the event. Our sales increased by 20%.
US: What can we expect to see in the upcoming DJWE2018?
GB: I expect that this DJWE will be a very special one, because of what Qatar is going through this year. I believe that the DJWE young Qatari initiative on its second edition will be stronger, and from my end, I will make sure to do all I can to make it a success.
US: What are your plans for the future? Would you look at collaboration with other designers?
GB: My plan for near future is to set up a small boutique in Qatar. Also, I might look towards working with other designers or artists.
US: Your message for 2018?
GB: My message is directed to my brand and my small group of employees – Never stop dreaming and keep working towards achieving our goals.
For more information about Ghada Al Buainain:
Mobile: +974 55052041