Styling on at 55

Just because someone, somewhere, decided on an age-appropriate dressing concept without your consent,don’t allow someone else’s notion of taste inhibit your own taste. Conditioning you to think that the older you get the more conservative you have to dress robbing you of your creativity; dictating that colour and vibrancy no longer form part of your interest and suggesting that appropriateness, restraint and formality should now be your objective.

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Clothing and shoes : https://www.facebook.com/PerLeiCouture.pearl/
Photography: https://withalittlegracephotography.pixieset.com/

 

At 55, I cannot fathom why this restrictive concept of age-appropriate dressing was given the nod, I for once, believe that the older you get, the more bold and playful you should become in your dress, having paid your dues you have earned the right to dress boldly and to value comfort over fashion, so don’t allow society to define you., having said that, I am not suggesting that we become distasteful, tacky;  no, on the contrary, let’s add  some fun and creativity to our own style, be willing to take risks but know your limits.

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Clothing and shoes : https://www.facebook.com/PerLeiCouture.pearl/
Photography: https://withalittlegracephotography.pixieset.com/

 

With some high street fashion stores showcasing new collections every fortnight, online flash sales, mobile apps and home deliveries, stylish clothing has never been more readily available, dare I say that multitude of options might leave you feeling slightly overwhelmed when it comes to decision making, but worry no more, chances are that you fall into one of the following 3 categories, so I propose 3 different styles which might help to reinvigorate your closet.

Bohemian

Chunky knits, distressed jeans, artfully structured dresses, embroidered caftans, turquoise chunky jewelry, leather bag and fun pair of espadrilles makes for an easy and comfortable not necessarily sloppy look is the epitome of boho chic.

 

This style is great for people over 50 as it is more forgiving than the sophisticated style, the lose cut provides comfort, the signature hand-stitched tote and a pashmina or shawl  instead of a structured coat.

Eccentric

Despite their small numbers, Eccentrics are the kind of people whose entire existence is devoted to individuality and innovation, making our world a more interesting place by challenging our preconceived notions of  beauty and taste while inspiring us all to step outside our comfort zone raising the bar on the impossible.

 

Sophisticated

Feminine and appealing, it is all about glamour sometimes bordering on allure.

 

Good fit and simplicity are the key to this style. The love for a well tailored jacket and accessories.  An unapologetic shoe addict with an obsession for handbags and impeccably groomed make up the signature of the sophisticated, always alluding to happiness, prosperity and optimism

I know that somedays all this sounds too much effort and we would much rather potter around the house, growing organic veggies or create art instead of running around makeup counters, paging through fashion magazines or retail store apps, so we opt for the boho chic style and on others days we feel inspired to express ourselves in a different way , getting all groomed up with immaculately well groomed nails and shoes on point but on the odd occasion we may feel the urge to make a statement by being somewhat eccentric in our taste, the point is that none of these are right or wrong, the most important while adjusting or up-cycling your style with creativity is to have fun and never forgetting to love the girl in the mirror.

 

 

 

 

At times you might feel that your very own style is at the far spectrum of others and that is perfectly acceptable because that is you, remember that you are beautiful, smart,wise, funny and kind.

“Ultimately great style s kindness, kindness to oneself and kindness to others” – Dee

Share your favourite fashion style and I will feature it on my blog

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Clothing and shoes : https://www.facebook.com/PerLeiCouture.pearl/

Photography: https://withalittlegracephotography.pixieset.com/

 

‘Pendulum’ Fashion Show Displays VCUarts Qatar’s Students’ Talent

 19th Edition of the show highlighted extraordinary designs and skills of VCUarts Qatar’s fashion design students

Doha, Qatar –Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar’s)  previewed their collection as part of its annual fashion show on May 3rd 2018

The fashion show, opened by Sandra Wilkins, VCUarts Qatar’s Chair of Fashion Design, featured collections of 25 sophomore, junior and senior fashion students.
Wilkins explained that the title of this year’s fashion show was ‘Pendulum’.

“The ‘Pendulum’ theme represents our focus in establishing a design department that meets the needs of this growing and diverse industry. The whole foundation of design is built on reimagining, re-proportioning, re-fabricating and making new again,” she said.

The students were required to submit their designs to a jury of fashion experts.

Students from the campus in Richmond, Virginia also showcased their designs during the fashion show.

Selina Farooqui, a VCUarts Qatar alumnus, was a guest designer for the show, where she showcased her Ramadan 2018 Collection.

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“Having graduated from VCUarts Qatar in 2011, it’s an honor to have been invited to be the guest designer at this year’s fashion show,” she said. “I remember when I was a student taking part in this show and showing my first collection, and now I am back here, having worked on my own fashion line.

“The constant support, motivation and knowledge VCUarts Qatar provided me with enabled me to launch  a successful fashion brand in Qatar.” said Selina

you may wish to read: my previous articles on Selina Farooqui :

https://umsuhailsblog.com/2017/01/16/meet-selina-farooqui-a-doha-based-award-winning-fashion-designer/

https://umsuhailsblog.com/2017/11/22/selina-farooqui-with-winter-velvets/

The creative concept for this year’s show placed emphasis on ready-to-wear pieces which were both wearable and marketable.

A number of  awards were given on the night. The W Doha Award went to Maryam Al-Bouanin for her children’s wear collection titled, ‘Playful Innocence’.

The Salam Fashion Award went Noor Aburish for her collection titled, ‘Lost in translation’.”

 

  • The award for Most Outstanding Sophomore (Academic) went to Roudha Al-Mazroei
  • The award for Most Outstanding Sophomore Collection went to Maha Al-Thani
  • The award for Most Outstanding Junior (Academic) went to Heidi Rashad
  • The award for Most Outstanding Junior Collection went to Heidi Rashad
  • The award for Most Outstanding Senior (Academic) went to Sreehitha Saini
  • The award for Most Outstanding Senior Collection went to Maryam Al-Bouanin
  • The Friend of Fashion 2018 awards went to Mariea Lenette Webb, Nicole Danielle Pollard, and Latasha Annetta Dunston.
  • The awards for Senior Collection Richmond went to Conner Francis Karlen, Chongwon Lee, Naradulam Batsuuri, and Anne Rae Carlson.

Five VCUarts Qatar students will have their collections shown at the home campus annual fashion show on May 10.
Sandra Wilkins by VCUarts Qatar’s Executive Dean Donald Baker praised Wilkins for her 20 years of hard work, loyalty and dedication to the university, and the fashion industry in Qatar. Wilkins retires next month after two decades in Qatar.

Dr. Donald Baker, Executive Dean, VCUarts Qatar, said: “For almost 20 years, Wilkins injected bright and imaginative ideas into the fashion design program – will miss her dearly.”

For a complete list of QF’s initiatives and projects, visit http://www.qf.org.qa

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Together for 10 Million

New York – USA, Doha – Qatar, May 2018:

The Qatari designer Nada Al-Sulaiti, founder of Hairaat Jewellery revealed the special piece ‘Together for 10 Million’ that was specifically designed for the celebrations of Education Above All foundation, recently took place in New York marking the reaching out to 10 Million out of school children.

The final design of the jewellery as created following hours of meetings, consultations and redesigns, to finally present this one of a kind piece in its current charm.

Hairaat firmly believes in EAA mission and vision that considers quality education a human right and will result in a better, prosperous and fulfilled future for alL

 

 

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The Round Brooch set in  gold  with  a  center  stone  of  specially   clear  rock  crystal specially  cut  for  this  piece, with 4.97  carat  Round  Brilliant  Diamond  and 3.82 carat   of  Alex-andrite.  It is designed as a circular brooch  that  can  be  worn  in  four  different  ways.

The jewellery embodies the values and mission of Education Above All in embracing vulnerable children and provide them with protection and support for better future. The jewellery captured the minds and hearts of the audience who praised the designer and appreciated the hard work of Hairaat in presenting a special piece that delvers noble messages.

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The final design of the jewellery as created following hours of meetings, consultations and redesigns, to finally present this one of a kind piece in its current charm.

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“HAIRAAT is extremely proud to be a part of this event, and present one of a kind jewellery that is designed especially for EAA celebration of supporting 10 million vulnerable children around the globe. We are here to support this noble cause and our country’s effort to deliver this human message to the world. This reiterates the role of art in supporting social causes, and reflects our commitments as Qataris in supporting our leadership vision”. said Nada Al-Sulaiti

“We would like to thank Her Highness Sheikha Moza Bint Nasser for her wise vision, and are grateful to EAA for giving me this opportunity to present this jewellery that reflects the core values of EAA of supporting education and reaching out to all vulnerable children’, she continued

The jewellery was presented during the celebration of Education Above All celebrations in reaching out to 10 Million children and provide them with quality education through 65 projects in 50 countries. In partnership with the UNICEF, the event took place on 17th of April at New York Public Library.

Nada Bint Khamis Al-Sulaiti  is  a  Qatari  designer who is passionate for design. She established Hairaat in 2011, to bring a  new  concept  for  creative  luxury  in  the  jewellery  world.      Hairaat’s pieces radiate Qatar’s rich  culture  to  the  world  through  jewels  blending  it  with  International  appeal,  Creating  unique  statement  pieces.    Hairaat integrates  honesty,  integrity  and  ethics  into  all  aspects  of  its  business.  Hairaat, which  is  an  original  Qatari  concept,  will  grow  through  continued  creativity  and  innovation.

For more info:

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info@hairaat.com

 

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Excellence, Imagination and refinement with Peter Langner at Per lei Couture

I had the pleasure of meeting The Peter Langner, at Per Lei Couture Doha, a multi brand boutique based in the Pearl Qatar.

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“our customer is not specifically running after fashion trends – i need to feel good, i need to feel right”

Peter Langner, the designer who, at the young age of twenty-four, left his home in Hanover (Germany) to attend school in Paris at the world renowned Ecole de la Chambre Syndicale to follow his passion to become a great couturier.

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Completing his studies with distinction, he went directly to work and learn from the masters at the famous design houses of Christian Dior, Emanuel Ungaro, Guy Laroche and Christian Lacroix.

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1991 saw the opening of his own workroom in Rome.  2015 saw his move to Milan. Soon after he moved his Headquarters as well, giving his label the TRUE MEANING OF “MADE IN ITALY”

Langner assembled an amazing staff of artisan. With their rare capabilities and their master craftmanship, they turn Langner’s designs into reality. Every dress designed, sewn and beaded in the workroom in Milan uses the most exceptional fabrics from Italy and France as well as the finest crystals.

Each fabric cutter, seamstress and embroider are asked daily to test their limits, to move forward into a new dimension. The team continuously attempts new forms of fabric manipulation or even creating their own sequins; a continuous search for something new, to go beyond the conventional. In doing so, Peter Langner’s artisans never relinquish the goal of perfection or abandon their commitment to the highest quality.

Accustomed to Langner’s ability to transform fabrics into unique works of art, his clientele wears each piece as an extension and expression of who they truly are.

His client base hails from Japan, Korea, America, Italy, England and the Middle East.  His clientele, is one who is knowledgeable about style, a discerning shopper, recognizes quality, confident in her own skin, knows exactly what she wants and understands her body.  In his words, “my clients do not necessarily follow fashion trends but wants to feel beautiful in what she wears.

 

Per Lei Couture is an exclusive boutique that showcases a selection of well-known international and regional brands.

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For more information on per lei Couture ”

https://www.instagram.com/perleicouture_doha/?hl=en

https://www.facebook.com/PerLeiCouture.pearl/

Email: info@perleicouture.com

https://www.youtube.com/edit?o=U&video_id=Q_9Drjo0X7A

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The shoe that tells a story – with Hissa Haddad

Over a casual coffee, I had the opportunity to get to know fellow shoe-addict and designer, Hissa Haddad. Miss Haddad is known to put her best- and most fashionable foot forward- in the world of glitz and glamour. Hissa was recently selected by the British Fashion Council to participate in the London Fashion Week, after a successful run at Paris Fashion Week last October and showcasing in Doha this year in January.
An engineer in her own right, Haddad translates her unwavering passion for design and the determination to share her expression of her culture into her beautiful shoe collection.

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In partnership with the Italian Chamber in Qatar, Hissa curated her first shoe collectin from all-things-Italian, from the materials used to working with a well-known Italian manufacturer. Hissa produced her debut collection using her favorite medium- satin. While the workmanship was of Italian origin, her shoes were made with Qatari-love, expressing her culture as a source of inspiration. Cuts of the shoes were inspired by Islamic architecture, bringing in some structural influence from her academic career. Pearls were a sign of her Qatari heritage, being a well-known item of trade in Qatari history. Gold and gems are used, symbolizing their importance in fashion and beauty in the Arab- and more specifically, Qatari- world. Haddad’s personal love for satin, adds her own unique touch to the collection, which was marketed under the umbrella of other well-known brands.

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Hissa explains, ” My love for design began at a very young age, inspired by my father’s engineering sketches and my mother’s ability to effortlessly customize clothing.” The ability to customize and improvise, all the while adding personal flavour and touch, is an art that should be nurtured and developed, so that it can be expressed and promoted.

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When asked about how shoe design stepped out from her engineering career, she says, ”The perception and expectation of achieving a career do not include creativity, but just achieving something “clever”, hence my decision to pursue shoe designing and manufacturing after the completion of my Masters in Engineering.”

Hissa reveals that she loves shoe brands that tell a real story, such as Salvatore Ferragamo, who was considered a visionary.

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Haddad also recognizes the vast amount of talent in Qatar and added, “I would love to be an inspiration to all those women and I would love to tell them they can do whatever they want… I have always wanted to launch a Qatari brand. We do have lots of women here who are extremely creative but perhaps, didn’t go all the way to take their brands to the international arena. My advice would be for them is to believe and do it”.

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If you never try, you’ll never know.

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For more information on HH collection:

http://www.hissahaddad.com/

https://www.instagram.com/hissahaddad/

ummsuhail

 

Endemage – The Merging of Two

Built on a solid foundation of all-things-Omani, Endemage tells tales of East-meets-West. Using the hues and textures found both in the natural landscape of Oman, as well as in Omani heritage, each piece that is made is both rich in quality and in culture. The Arabian oryx, date palm trees, natural springs (wadi’s), the formerly Omani-colonized colony of Zanzibar, traditional hats worn by Omani men (kumma), musar and dishdasha (traditional Omani dress), all form part of the large pool of inspiration from which Endemage translates heritage and culture into fashion pieces.

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What began as a successful 2010 debut, grew into something much more- a stable fashion brand and a carrier of culture. The meaning of Endemage as indicated in the title of this article, shows that it is also a brand that aims to inspire and educate, to bring together pieces and people from both halves of the world, to create something truly beautiful.

 

Nadia and Lubna Al Zakwani are the two creatives of the Endemage empire. Their aim is to reach out to the rest of the world without letting go of their Omani identity. Endemage took her first steps into the fashion world in 2010, after Lubna graduated from French fashion institute ESMOD in Dubai, and gained a steady following of fashion lovers. Both sisters had been passionate about pursuing fashion from a young age. Their mother and aunt owned a local boutique in Muscat, where they spent a lot of their time growing up. This proved to be a strong motivation for Lubna, as she would carry on the family tradition of developing fashion. Lubna became the creative director of Endemage, and Nadia, who majored in business studies, took on the role as the finance-savvy managing director

The brand aims to give modest dressers the opportunity to be covered, yet elegant; simple, yet feminine and chic. This is achieved with the use of chiffon, silk and a personal touch in the form of hand-stitched detailing.
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In short, as described by the Endemage creatives themselves, their work is, “simple but loud, feminine, elegant and eye-catching”.

You may wish to view the following links:
https://www.harpersbazaararabia.com/fashion/the-style/endemages-new-collection-takes-inspiration-from-omani-culture

https://www.savoirflair.com/culture/288640/endemage-oman-travel-guide

Catching up with Lubna Al Zakwani – Creative Director of Endemage:
https://www.youtube.com/edit?o=U&video_id=HScP5q4b8Ig

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for more information contact Lubna: lubna@endemage.com
Place your orders on IG @endemage

 

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Feast your eyes on the Eye-Catching bags for Spring 2018

As part 4 of my ongoing Spring 2018 series, here is what Harpers very own Lauren Alexis Fisher had this to say about the Handbag trends for Spring 2018….

From Stylish packs to upgraded straw carryalls and fringe galore, the bags hitting the Spring 2018 runways the statement-making in their own right.  As the collections unfolded in the New York London, Milan and Paris, we’re tracking the most standout bags on the runway.

Click on the link to see what Lauren Alexis Fisher show us all the arm candy you’ll be coveting next season http://www.harpersbazaar.com/fashion/trends/g12178410/spring-2018-bag-trends/

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Vogue’s own Radhika Seth‘s take on the eye-catching bags
The eye-catching bags that stormed the spring/summer 2018 catwalks came in myriad shapes and sizes. Will you fall for Oscar de la Renta‘s paint-splattered clutches, or Burberry‘s checked hold-alls? Plump for Simone Rocha‘s prim top-handle bags or Jeremy Scott‘s cartoon-printed shoppers? Or load up your elbow with a mega tasselled bucket bag, as suggested at Calvin Klein? Keep tabs on the key bags of the season and start building your wish list.

Click on the link to see Radhika’s full review:http://www.vogue.co.uk/gallery/bag-trends-spring-summer-2018

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ELLE’s Justin Carreon has this to share

Link for full review http://www.elle.com/fashion/trend-reports/g12199840/spring-bag-trends-2018/

Wow, Wow, Wow, what a selection….


Here are my favourite bags for the season…

I hope that you’re enjoying this series look for the upcoming posts features some very trendy stylists and their take on Spring 2018…

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Your feedback is very valuable to me, so please take 3 seconds and vote below:

The Colour Story for Spring 2018

In an attempt to recap all things fashion, I will be sharing a series of posts, highlighting colour trends for Spring 2018.   My first post of this series was shared this week (https://umsuhailsblog.com/2017/12/26/2018-fashion-trends/

I hope you will enjoy this series.

So today I share what should have been my first post of the series, however all the excitement about the colours got my fingers clicking away….:)

Colour Palette for Spring 2018

Each season the team at the Pantone Color Institute creates the PANTONE Fashion Color Trend Report; a color overview highlighting the top colors fashion designers showcasing at London Fashion Week,  featured in their collections for the upcoming season. With color on the catwalk a key indicator of the color stories which inevitably follows across all areas of design, the PANTONE Fashion Color Trend Report is your easily accessible guide to the season’s most important color trends.

This is what Laurie Pressman from the Pantone Colour Institute had to say in her article about the Spring 2018 colour trends.

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Click on he link for the full story https://www.pantone.com/fashion-color-trend-report-london-spring-2018

Underscoring colors continued influence when it comes to trend, the PANTONE Fashion Color Trend Report London Fashion Week Spring 2018 features the top 12 colors for men’s and women’s fashion. Celebrating exploration, experimentation and the consumers desire to mix, blend and create the unexpected, the Spring 2018 palette showcases the unique nuances of color expression for the London market. The report also includes 4 core classics. Transcending seasons and providing a foundation to any wardrobe, these core shades can be built upon in tonal stories or amplified with contrasting hues to create a new level of energy for the Spring 2018 season.

The desire for colorful self-expression is a key take away for Spring 2018. Similar to observations made by Pantone Color Institute’s Executive Director Leatrice Eiseman in our NY PANTONE Fashion Color Trend Report, designers for the UK market are comparably responding to the consumer’s growing appetite for flexibility in color expression by introducing more unusual colors and color stories in their collections for Spring 2018. Overall there is a feeling of optimism and confidence driving a new vitality into fashion trends.

Unique shades for the London runway convey themes of energy, sophistication and serenity. There are multi-dimensional and grounded hues, while others exude a vibrant breath of fresh air. The color story is wildly divergent and we see a kaleidoscopic bounty of uplifting shades and feel-good tones. That doesn’t mean that we don’t continue to look for more neutral or classic shades. Whether on their own or providing the landscape for complex color mixes, core basics are an essential for any season.

Along with this recognized freedom to explore and experiment with more color, fashion, and the people who interact with it, no longer want to feel limited by traditional color guidelines. Gender and seasonal borders continue to be non-issues when it comes to color. Untypical spring shades that make for complex and original combinations, communicates the consumer’s desire to experiment with color all year round without any restrictions. The color story for Spring 2018 is a perfect reflection of this new sentiment.

About the Spring 2018 Top 12 Color Palette

The Spring 2018 palette encourages a sense of fun and playful release. With an air of complexity and distinctiveness, we find ourselves in a sanctuary of color that is ideal for some more unique and dramatic color mixing.

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About the Spring 2018 Classic Color Palette

For many consumers, classic color is the mainstay of the wardrobe and the foundational core upon which they start building their own personal style. The core classic shades play a critical role in any wardrobe, and we wanted to highlight the nuance of these classic colors for the spring 2018 season.Screen Shot 2017-12-28 at 11.09.45 AM.png

Read the full story by @lauriepressman on https://www.pantone.com/fashion-color-trend-report-london-spring-2018

And….

The Colour of the year 2018 – Ultra Violet – Pantone 18-3838

Inventive and imaginative, Ultra Violet lights the way to what is yet to come.

“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”

For more info on the colour of the year 2018 https://www.pantone.com/color-of-the-year-2018

 

Clearly colours and “moodboarding” are one of my favourite things to do, so I have created a collage of moodboards with some of the trending colours for spring 2018

 

I hope that you’re enjoying the colour story, why not submit your colour story board and have it featured on my blog?

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Spring 2018 – Fashion Trends

Here is what the experts say on what to expect from the world of fashion in 2018

See what they say!


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By Annabel Rackham 

Entertainer Reporter at BBC Newshttp://www.bbc.com/news/entertainment-arts-42365361


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By: Jess Wood

Marie Claire UKhttp://www.marieclaire.co.uk/fashion/summer-fashion-trends-2018-553795


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By: Ella Alexander

Bazaar: http://www.harpersbazaar.com/uk/fashion/shows-trends/g38445/spring-summer-2018-fashion-trends/?slide=7


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By: Audree Lopez

Stylecaster http://stylecaster.com/nyfw-trends-spring-2018/


10 fashion trends to stop wearing in 2018

If you love something, let it go (until it comes back a few years later)

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By: Bazaar – http://www.harpersbazaar.com/uk/fashion/shows-trends/g13914167/fashion-trends-out-2018/

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In conversation with Ghada Al Buainain

GHADA AL BUAINAIN is a fine jewelry brand specially created by young Qatari designer Ghada Rashid Al Buainain who believes in the power of jewelry, and the transformative quality it has on any outfit. The brand aims to create a distinctive urban design drawn from ideas emanating from the region.

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Ghada looks at jewelry from very different perspectives.  Her perception of jewelry makes the brand unique.  Combining her ideas with the shapes of unconventional material resulted in the brand’s first collection “Pipe In Gold”.

 

 

Ghada started designing jewelry in 2012.  Within two years, she had designed her first collection, based on a mechanical character, made up of four main pieces. She then began refining her interest in jewelry by reading, taking online courses and persistent training and application.  She then went on to add new pieces to her collection, some smaller pieces that can be substituted depending on the individual’s preferences, called “fittings”.

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“My thoughts are inspired from the environment around me, I love transferring the feelings that I get when I see the beauty of everyday objects and transform them to touchable pieces” said Ghada.  Aptly, her next collection was called Digital Garden.

US: When did you first realize you wanted to pursue a career as a jewelry designer?

GB: I was in my early 20s when I realized that I wanted to pursue a career as a jewelry designer. I loved making random stuff using my hands and from there began my love in making jewelry.

US:: Who have been your mentors in this industry and what is the best advice they have ever given you?

GB: My best mentor is my best friend.  We used to talk about fashion and jewelry since we were teens. She is a fashion designer, she began really early and her experience with clients was really helpful.

US: : What is your favorite part about being a jewelry designer?

GB: That I am able to create pieces of jewelry that tell stories. Another thing is seeing my creation on my customers and seeing the happy to use it.

US: What materials do you work with and what do you find so appealing about using them?

GB: I prefer using solid gold in most of the pieces I designed.  I find it appealing because of its shine and it really complements the “industrial” style of my jewelry.

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US: What was your biggest fear when going out and starting your own line?

GB: I was afraid that people will not like my design creations.

US: Where do you go for inspiration when working on a new line?

GB: Some people travel for inspiration.  I go to the hardware store for inspiration. I have not changed the store since I began designing, and every time, I visit it, I find something new.

US: : How do you want women to feel when wearing your jewelry?

GB: My jewelry is made with the contemporary women in mind. I want them to feel empowered, strong and confident.

US: What advice would you give to young people who look up to you and want to embark on a career in jewelry design?

GB: I want to tell them to trust and believe in themselves and not to be afraid to ask for advice when they need it.

US : How important is Doha Jewelry & Watches Exhibition (DJWE) for you?

GB: Participating in DJWE is important for my brand because of the exposure that it provides to individual designer. Another thing is being able to meet new customers in the right environment.

US: What have DJWE 2017 given you?

GB: I was able to present my collections to a huge number of new clients and, with the media coverage, my brand received a lot of attention. This helped to promote my jewelry brand for the rest of the year.

US: Do you think that these kind of initiatives give you support in your field?

GB: Yes, it provided a big push for my brand as stated above. The support we received during the last DJWE helped us to reach more organizations in Qatar and improve our brand for Qatar.

US: How did your participation at DJWE 2017 reflect on your work?

GB: I received a huge number of new clients.  Some of them did not have the chance to get jewelry during DJWE but they got themselves some after the event. Our sales increased by 20%.

US: What can we expect to see in the upcoming DJWE2018?

GB: I expect that this DJWE will be a very special one, because of what Qatar is going through this year. I believe that the DJWE young Qatari initiative on its second edition will be stronger, and from my end, I will make sure to do all I can to make it a success.

US: What are your plans for the future? Would you look at collaboration with other designers?

GB: My plan for near future is to set up a small boutique in Qatar. Also, I might look towards working with other designers or artists.

US: Your message for 2018?

GB: My message is directed to my brand and my small group of employees – Never stop dreaming and keep working towards achieving our goals.

 

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For more information about Ghada Al Buainain:

Email: ghadarahsdalbuainain@gmail.com

Mobile: +974 55052041

Instagram: https://www.instagram.com/gajewellery/

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